Trakaff's Blog

  In the fast-paced world of marketing and branding, the role of a brand ambassador has gained prominence like never before. A brand ambassador defines a company's values, identity, and products.  They serve as the bridge between the company and its target audience, helping to create and nurture a meaningful connection. This blog explores the fascinating world of brand ambassadors, what they do, why businesses need them, and how they are compensated. The Essence of a Brand Ambassador A brand ambassador, often referred to as a corporate ambassador, is an individual engaged by a company to represent its brand positively. They represent  the company's identity in their appearance, behavior, values, and ethics.  The key strength of brand ambassadors lies in their ability to employ promotional strategies that strengthen the relationship between customers and products or services, influencing a wide audience to make purchases. What Can Brand Ambassadors Do for the Company...

  Facebook ads are ads that appear in feed on mobile, desktop and in the right column of Facebook on desktop. Facebook ads may seem normal to the user but it is an extremely powerful tool for marketers. The platform of Facebook ads can be utilized greatly by any business. Why to advertise on Facebook?  With nearly 3 billion active users, Facebook is a great platform to reach a wide range of audience and when it comes to detailed marketing , Facebook is unmatchable in that, as it knows so much about its users and this helps advertisers reach the right people with the right message. Thus Facebook ads are very powerful and it is super profitable. Who should advertise on Facebook? You need to understand that people surfing on Facebook aren’t really looking to buy your products and services. They are relaxing, engaging with friends, looking for a funny video etc. You have interrupted them with your advert.  People who are looking to make a quick sale through Facebook advertis...

Strategic marketing means merging resources, expertise and capabilities to achieve common objectives that might be challenging or impossible to attain individually. This type of collaboration goes beyond mere transactions, it is about building long term relationships that create value for all parties involved. Benefits of strategic partnerships  Risk sharing   Entering new markets or developing new products can be risky. Strategic partnerships allows organizations to share these risks, lessening the burden of potential loss and increasing the possibility of success. This helps in instilling a feeling of security and dependability among both the partners.  Cost efficiency   Collaborating with a partner can lead to cost savings through shared resources and reduced duplications of efforts. The load of cost will be shared among partners, thus making strategic partnership cost efficient. Thus, this will help in reducing the burden and pressure of cost from both the parti...

  Understanding consumer behavior   Consumer behavior means the way a consumer is making decisions related to products or services he/she is buying. It basically means understanding the psyche of the consumer when they are making the purchase. Understanding what they are buying, from whom they are buying and why they are buying. Customer behavior plays a huge role in shaping the success and failure of an enterprise. Understanding customer behavior is extremely integral for any business as the customers are the main source of revenue. knowing that behavior can be helpful in the success of the organization. The psychology of buying  the decision making factors:- Perception and trust   Consumers form perception on the basis of reviews and reputation. Giving constant positive experiences is extremely important. Emotions and impulse buying  Brands that evoke positive emotions are more likely to attract an impulse purchase as consumers get attracted to products that ...

In the evolving field of technology, one of the toughest decisions that businesses have to make is to choose whether to form SAAS or have in-house solutions for affiliate marketing. When in the need of affiliate tracking software , the company has to decide whether to go for SAAS or build in-house solutions. This can be very challenging as both of the solutions have their own pros and cons.   Understanding In house solutions In house solution means development, deployment and management of the software within an organization. This approach allows a greater control of the organization on the overall software. Benefits of in house solutions:- Data control and security :  In an in house solution for affiliate marketing , the organization has full control over the data and security. The organization can take strong security measures and have full power over data. Customization : In an in house solution for affiliate marketing , you get a better customization opportunity. You can t...