Facebook Ad Alchemy: Transforming Clicks into Conversions

 

Facebook ads are ads that appear in feed on mobile, desktop and in the right column of Facebook on desktop. Facebook ads may seem normal to the user but it is an extremely powerful tool for marketers. The platform of Facebook ads can be utilized greatly by any business.

Why to advertise on Facebook? 

With nearly 3 billion active users, Facebook is a great platform to reach a wide range of audience and when it comes to detailed marketing, Facebook is unmatchable in that, as it knows so much about its users and this helps advertisers reach the right people with the right message.

Thus Facebook ads are very powerful and it is super profitable.

Who should advertise on Facebook?

You need to understand that people surfing on Facebook aren’t really looking to buy your products and services. They are relaxing, engaging with friends, looking for a funny video etc. You have interrupted them with your advert. 

People who are looking to make a quick sale through Facebook advertising often get disappointed. Many businesses fail at Facebook advertising because they are not a good fit.

Here are a few types of businesses who are likely to succeed with Facebook advertising:-

Businesses with a low friction conversion:

Businesses that really succeed with Facebook advertising are low friction businesses. The users on Facebook are not looking to buy anything, if you straight away ask them to buy something you will not succeed. Facebook users are fickle and likely to click back to Facebook if you ask for a big commitment upfront. 

Instead, stick to simple conversions like signing up for your service, filling out a short lead form or submitting an email address.

Daily deal sites like App sumo are good examples of businesses that can succeed with facebook advertising. After you click on one of their ads, they just ask for your email address. They sell you on a deal later.

Business models with long sales cycle and small purchases:

Even if you will ask only for an email address initially, you will need to eventually make money from these users if your ads are to be profitable. The best business model that fits facebook ads earns revenue from their users over time, not all at once. A user may have given you their, but you will need to build more trust before they are likely to buy anything.

You don't necessarily need them to make a big purchase, several small purchases are enough.

At udemy they focus on getting users to sign up on their first. They try to be profitable in the long run.

How do Facebook ads work?

Facebook ads come in several varieties. You can promote your page, posts on your page or your website itself. Facebook's other ad options are great for driving engagement and brand awareness but ads driving users off site are still the best option for direct response advertisers looking to make a sale.

Tips for creating Facebook ads:-

Target your Facebook ads:

Facebook ads targeting options are exceptional. You can target by demographics, create custom or lookalike audiences to target users similar to your best customers. You can also use retargeting ads to target users who interacted with your page or visited your website.

On Facebook you can directly target users by location, age, gender, interests, connections, relationship status, languages, education and workplaces.

Include images:

Facebook is a visual place. We generally stop to read a post that is made up of beautiful images. The most important part of a Facebook ad is the image. You can amazingly but if the image is not to the mark, you wont get any clicks .Use high quality and original images.

There are various ways to make your images to stand out e.g. using images of people, funny pictures, typography.

Write a great copy:

After seeing your image, users will read your ad text. For that you can use the Aida ( attention, interest, desire and action) formula. 

Attention = draw users by attention grabbing headlines. 

Interest =  Get the user interested in your product by writing its most important benefits.

Desire = create an immediate desire for your product with discount, free trial or limited time offer.

Action = end the ad with a call to action.

Conclusion 

Thus, Facebook advertising can be a great marketing channel for the right business. Facebook has a lot of people on it, if utilized properly Facebook ads is a great platform to bring in more business. The main factor is that you need to be careful that the platform suits your business well.